Some Interesting Data

This is new use for eye tracking software. I've used it on web sites before but never like this. Read below and link to find our more.

The Online Journalism Review reports on Jakob Nielsen's use of an eye-tracker to look at how different people read the Web -- particularly news. There are lots of interesting findings, but the best is the revelation that men fixate on any visible genital areas in photos -- even animals' crotches come in for a good eyeballing.

http://www.ojr.org/ojr/stories/070312ruel/